Uber One: Snowcat, 10 Years of Uber in Aotearoa

To celebrate ten years of Uber in Aotearoa, we unveiled a world first experience in Queenstown. Linking the best of Uber Rides and Eats in the iconic Southern Alps, members were able to press a button to summon a ride in a snowcat to ski Mount Cardrona’s backcountry and also savour the best in local cuisine at the highest altitude fine dining lunch in New Zealand.

Editorially Led Fame Stunt + Membership Subscriptions + 2.5x lift in membership signups.

2024

“To kick off the campaign, Wednesday night saw the fast food giant projecting an illustration of the burger onto the tallest point in Sydney’s skyline."

“To kick off the campaign, Wednesday night saw the fast food giant projecting an illustration of the burger onto the tallest point in Sydney’s skyline."

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